Branding in the Age of Social Media

This video conference is actually a few months old but it is still relevant today. It contains good info about the differences between previous marketing methods and the relevance of establishing good relationships with consumers today.

Brand = Response vs. stimulus; something that happens in the minds and hearts of the people and the conversations that take place as a direct result of those people's experience with the brand.

Scalable Intimacy

View more documents from Michael Troiano.