Monday, December 6, 2010

The H Pad—Here to stay! Should be called the Hilarity Pad!!

I found myself laughing out loud as I was viewing this video. SO TRUE! The H Pad, here to stay! This video was retweeted on twitter by the fabulous
@SandyHubbard (via @JohnKyp), who, besides calling me from Portland, Oregon to offer suggestions for my blog (I was totally blown away), has, along with fellow print professionals, created a hash tag on twitter titled #HelpPrintThrive as a way to support print in all it's venues.

I'm on board! Along with it's history and culture, I still view print as an important, viable industry and vital part of our lives.

Check out this hilarious video!! I love it!

Friday, December 3, 2010

Pretty darn close to offset quality at a digital price

Happy December! Hope you had your fill of gratitude and goodness over the Thanksgiving holiday!

The last time we printed business cards for MORRIS, we went through quite the rigamarole (for more on the learning experience, see part 1 of Murphy's Law here and part 2 here). And, every time a new employee graced our doorstep, it cost us a small fortune to print new cards. Knowing this, I took a fresh approach when our agency recently refreshed our brand and business cards.

For a long time, we have been printing our case studies on a digital HP Indigo press. This particular digital press is not only unique in it's hybrid-like technology but in it's print quality as well. I would have to say, quite honestly, there's no comparison when it comes to quality. The Indigo pretty much kicks ass over all other digital presses and is a GREAT option for nearly-offset-quality small runs at a digital price.

Like all digital presses, there are limitations to the Indigo. Finished size is constrained to 11" (h) x 17" (w) and you have to choose from Indigo approved digital papers (which include a broad range of options) but for projects such as business cards, greeting cards and minimal-paged documents at low quantities (that don't exceed the size specifications), it's truly the best bet.

But shop around. Not all vendors have an Indigo. My recommendation, in the San Diego area, is SOS Printing. Beyond their experienced team and a press that is calibrated close to perfection, they produce high-quality products at extremely competitive prices. You can get to know their digital pressman, Kent Wright (aka rocking' guest blogger), here.

Trust me on this one. You won't be disappointed!