One of our long-term clients hired us to create a set of printed pocket guides for an exciting new product launch. Besides designing a piece that clearly communicated the camera's features and benefits, there were two specific production requests:
1) The guides needed to be the same size as the cameras.
2) The guides needed to feel like the cameras.
For the design, we decided on a special die-cut cover that replicated the cameras exact size and true-to-life features. We incorporated a special varnish technique (spot gloss UV juxtaposed next to a dull UV) to make the lenses and screens "pop."
The interior showcased a concise layout with beautiful photography—expressing the cameras capabilities clearly.
As for finding a solution to the "feel" part of this request, embossing was out of the question because the impression would affect the design on the other side. I remembered a printed sample we received from EarthColor Houston that featured a double layer of gloss UV varnish. When you apply two layers of varnish, it thickens the coverage and creates a texture without affecting the design on the other side. It was the perfect solution!
Here's how the designer set up the spot gloss UV layer in the file (double-thick spot UV indicated in magenta):
And here is the final product!
Hugs and big smiles speak volumes, and for these projects, I got both. There's nothing like a happy client!
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