Monday, March 1, 2010

When to Coat an Uncoated Sheet

I was inspired to re-post an article from one of my favorite websites, Felt + Wire.

Pam McGuire, from Mohawk Paper, talks about what types of coatings are appropriate on uncoated sheets and why. See article here: http://www.feltandwire.com/?p=6918.

Make sure to check out the other resources—The Naked Truth About Uncoated Paper and Specifying Press Coatings—from Mohawk as well!

We had the privilege of working on a set of view books for the Medill School of Journalism at Northwestern University. The Undergraduate, Graduate and Integrated Marketing Communications (IMC) view books were sent to prospective students to teach them about the programs at Medill, and give them a glimpse of the curriculum.
Because Medill is a prestigious program, and because they are associated as leaders in
their genre, we felt the view books should have a sophisticated feel. We chose to print the piece on Mohawk Navaho Brilliant White and because we knew the books would be handled a lot, we specified a satin AQ coating, to protect them. The end result was a beautiful, clearly-printed piece, which has assisted Medill in their recruiting efforts over the past couple years.

Here's a pic of the final products:

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